The automaker wants to reduce costs and stay relevant.
announced Monday it's investing billions of dollars to transform its European operations. The automaker said it wants to reduce costs and increase its competitiveness on the continent.
The €4.4 billion ($4.8 billion at today's exchange rate) will go, in part, to reduce the debut at Ford-Werke's facilities. The German subsidiary will also use the funds for a "multi-year" plan to support its ongoing restructuring efforts.
"In order to be successful in Europe in the long term, we must continue to simplify our structures, reduce costs, and increase efficiency," said FoMoCo Vice Chairman John Lawler.
announced Monday it's investing billions of dollars to transform its European operations. The automaker said it wants to reduce costs and increase its competitiveness on the continent.
The €4.4 billion ($4.8 billion at today's exchange rate) will go, in part, to reduce the debut at Ford-Werke's facilities. The German subsidiary will also use the funds for a "multi-year" plan to support its ongoing restructuring efforts.
"In order to be successful in Europe in the long term, we must continue to simplify our structures, reduce costs, and increase efficiency," said FoMoCo Vice Chairman John Lawler.
March 11, 2025